About Us

Nitya Enterprises is India’s leading online premium beauty retailer. From must-have palettes to game-changing skincare,haircare, there’s over thousands of  products at your fingertips.

Our philosophy is simple: beauty is more than skin deep. That’s why we’re as independent and inclusive as possible; providing trustworthy reviews and expert insights, so you can explore trends, find new favourites and discover the products that make you feel like you.

Nitya Enterprises is driven by a desire to create brilliant customer experiences, which are built from the insight and data executed through our integrated technology and expertise. Widening access to premium beauty and empowering  women all over the world, we are leading the online beauty movement.

Nitya Enterprises is the ultimate  beauty destination. From classic favorites to the freshest innovators, we stock incredible products from more than 1000 brands. Everything is guaranteed 100% authentic, with insider tips and tutorials for every style.

We’re leading the pack when it comes to product and ingredients transparency, with honest reviews and jargon-free guides to help you choose the best health and beauty solutions for you… and the planet.